Sales
Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 2
This week in Part 2, I cover Twitter basics so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.
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Tebis Appoints Account Manager for Its West Region in the United States
Tebis America has appointed Michael Bebout as account manager for the company’s West Region in the United States. His background is in marketing and software.
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Tradeshow Tuesday: Are You a Moldmaker Who Exhibits and Attends Events?
At least 40 mold builders are sharpening their marketing and trade skills at NPE2018 by participating as exhibitors. NPE2018 is a unique, specialized event that only takes place once every three years, so I wanted to make sure that mold shops have the information that they need to promote themselves and to make the most out of their investments in the show.
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Demo Mold Teaching and Marketing Tool
I can’t lie. It’s refreshing these days to get something in your mailbox that you can hold in your hands versus an email. This week I got a nifty little demo mold in the mail that I then used to explain to my son just how a mold works. What a simple teaching tool and a great marketing tool.
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Dgs Marketing Engineers Announces New CEO
Leslie Galbreath, executive vice president and chief marketing officer, has assumed the role of chief executive officer.
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Women-Owned Businesses: Create Marketing Advantages
Women of moldmaking, take note: If you own majority shares in your company and you run that company, consider having it certified as a Women Business Enterprise (WBE).
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Marketing Basics for Moldmakers
Address these three marketing basics to quickly get up to speed on creating an online presence that improves your shop’s visibility.
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Making Marketing a Priority
Marketing is not always a top priority for many small to mid-size mold manufacturers, but it needs to be. We asked MMT’s 2013 Leadtime Leaders to share a few successful, yet simple, solutions.
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Women in Manufacturing
Recently, I've noticed that I've been spending some quality time (unplanned) with a bunch of great women in manufacturing--from machine tool and cutting tool company representatives and marketing/agency contacts to mold shop owners and association leaders. All of whom are women in positions of power and influence and who share the same passion for manufacturing as I do. During a trip last week I learned about a "Women in Manufacturing" group, so I thought I'd pass on the information.
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