Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 2
Last week, I made the case for using Twitter, particularly on the tradeshow floor. This week, I cover Twitter basics to get you acquainted so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.
How to Use Twitter
Accessing Twitter. Visit twitter.com and download the twitter app on your phone/tablet. Create an account and login (remember, it’s free). Company branding and a logical naming strategy for your Twitter handle and profile will clue other Twitter users in to who you are or who you are with and will make you more easily recognizable to your audience.
Company branding and a logical naming strategy for your Twitter handle and profile will clue other Twitter users in to who you are or who you are with.
Sending a tweet.
From the home page of your account, you can type a tweet straight into the box at the top of the page that say’s “What’s happening?” From the home page in the app, there will be a little feather with a plus sign in the upper right-hand corner that you can click on to type a tweet. Above shows a sample tweet that I have typed into that box from my home page.
From left to right, these buttons upload videos or images, GIFs, polls, your location, another tweet (if you have a long message that you can’t fit into 280 characters or fewer) and the Tweet button, which functions as a “send” button for publishing your tweet. When you are using Twitter on the tradeshow floor, remember what I have said about taking images and videos—you want to hold the phone or camera horizontally so that it will look its best in platforms like Twitter!
The intelligent use of emojis, images, GIFs and videos enable you to engage your audience in lasting, meaningful ways. These items will make your tweets more compelling and will make you and your brand more relatable.
The intelligent use of emojis, images, GIFs and videos enable you to engage your audience in lasting, meaningful ways.
Now you have what you need to know to start tweeting! Be sure to lookup MoldMaking Technology, the editorial team and the upcoming trade shows to get connected to the latest news and information:
- MoldMaking Technology Magazine: @MMTMag
- Editorial Director Christina Fuges: @MMT_ChristinaF
- Senior Editor Cyndi Kustush: @MMT_CyndiK
- Managing Editor Karen Cornelissen (me): @MMT_KarenC
- Plastics Technology Magazine: @plastechmag
- Amerimold: @amerimold, #amerimold
- The Plastics Industry Association: @PLASTICS_US
- NPE 2018: @NPE2018, #NPE2018
- International Manufacturing Tradeshow (IMTS): @IMTSchicago, #IMTS2018
At least 40 mold builders are sharpening their marketing and trade skills at NPE2018 by participating as exhibitors. NPE2018 is a unique, specialized event that only takes place once every three years, so I wanted to make sure that mold shops have the information that they need to promote themselves and to make the most out of their investments in the show.
Cruise through this week’s slideshow for a peek at some of what will be on display at NPE2018.
This slideshow has you covered in plastics review with discussion on common plastics problems like sticking and warping. It includes pieces on software analysis for plastic parts, and it even includes a piece on making the most out of used plastic.