Axiom Group United Under New Corporate Structure and Branding
Global injection and molding industry contender Axiom Group unites its core brand under a “One Axiom” approach and introduces a new brand design to position itself at the forefront of automotive innovation.
Photo Credit: Axiom Group
As global contenders in the injection and molding industry, Ontario, Canada-based Axiom Group is uniting its core brands to fit a “One Axiom” approach. This means absorbing its sub-identities including APG Mexico and the newly announced Axiom Engineered Systems. In addition, Axiom is introducing a new brand design that it says will position the company at the forefront of automotive innovation. These updates give appropriate weight and scale to the organization, and better align Axiom’s core values with its customers’ developing needs.
Axiom’s growth as an internationally recognized brand has been driven by recent expansions in Canada, the U.S. and abroad as well as its significant investments in automotive production capabilities, new product innovations and manufacturing solutions for a range of industries, according to the company. With its flourishing global presence, Axiom is now working to serve diverse international clients in a more complete and focused manner.
“We are excited to take Axiom Group to the next level,” Max Preston, communications manager for Axiom Group, notes. “By bringing the company under a single brand umbrella, we will be able to better showcase the breadth of Axiom’s capabilities while serving our customers and the automotive industry better than ever before.”
The change will also be a positive one for Axiom’s internal communications; by fostering a more united operation, the company can enable different divisions to work more closely with one another.
“Our people are our most valuable asset,” Fatemah Hemraj, human resources manager for Axiom Group, adds. “By centralizing the Axiom Group brand and growing our market presence, we will be able to attract even more talented and experienced professionals to our high-performing team.” The company is known for demonstrating diversity and employee autonomy, noting last year that 70% of its workforce is women.
With five manufacturing facilities in three international hubs and more on their way, Axiom Group says it is ready to take its place as a recognized solutions provider to the automotive industry. By updating its brand and corporate structure, Axiom is showing its commitment to making a lasting impression in the automotive manufacturing industry and always being forward-looking to the future.
“This will be an opportunity not only to let clients know what we do but how we are distinguished from our competitors. We’re excited to share our growth and abilities with international customers through our services and our persona,” Preston adds.
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