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Public Relations Can Be Your Shop's Most Effective Marketing Tool

Good PR is a win-win-win situation if you follow five basic rules.

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Automation Increases Throughput

The addition of an automated cell helps moldmaker/prototyper increase efficiency and speed.

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Foreign Exchange Strategies for Boosting Your Shop's Profits

For those involved in international trade, the implementation of risk management tools and market monitoring services to safeguard against currency fluctuations should be of great concern.

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Minding Your Business

Paying attention to the direction of activity levels in moldmaking from month to month can serve as an indicator of what's to come before it becomes an issue in your shop.

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Small Shop Survival: Changing Your Approach to Mold Building

Seeking out true value-added service from suppliers and a modest investment in new technology coupled with existing, more traditional equipment is a more sensible approach to moldmaking for the small shop.

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Post-Show Highlights — The Need For Speed

The show's racing theme was no accident as exhibitors and presenters showed the latest products, equipment and strategies designed to speed up the mold design and build process so moldmakers can win the race for better leadtimes.

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Ensure Component Integrity With the Right Mold Management System

How tooling engineers can avoid mold performance unknowns and surprises downstream.

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Marketing Begins with the Message

If you want to stand out from the crowd and make your marketing work, it is time to craft a new message.

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