Zeiss Innovation Rocks Program Returns for Spring Edition 2021

Innovation Rocks is presented in five lives events via live streaming, chats and webinars covering the company’s new developments in industrial measuring technology.


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Zeiss Innovation Rocks HQ.

Innovation Rocks. Photo Credit: Zeiss Industrial Quality Solutions

Beginning today, June 8, Zeiss Industrial Quality Solutions’ (Maple Grove, Minnesota) Innovation Rocks digital program begins. Like the first series of this program, attendees are given the opportunity to experience the company’s new developments in industrial measuring technology in an engaging and interactive manner.

“We responded to the new situation by designing a new digital program that allowed us to present our innovations while also staying close to our customers,” says Marc Wawerla, who heads up Zeiss Industrial Quality Solutions. He notes that this innovative digital format was conceived in 2020, when it became clear that, for the time being, customer engagement was mostly possible over the digital channels.

In five live events, the spring edition of the innovative digital format is said to present the latest product launches through interactive shows and webinars, enabling customers to stay up to date on the latest developments from their homes or offices.

This year's spring edition will introduce a new level of computed tomography (CT) scanning for easy but thorough inspection of industrial applications, new ways to turn hidden manufacturing process efficiencies into real productivity gains, a new program to help suppliers in the medical industry achieve the highest quality standards, the newest easy-to-use 3D scanning solution, amongst others. Each “Rock,” says Zeiss, will feature a product launch show, followed by a webinar that will present product innovations, application trends and best practices.

Further, Zeiss notes that the webinar will enable customers to solve their challenges in Q&A sessions, while learning from other metrologists and Zeiss experts. All events can be either followed live or watched on demand.

The agenda includes:

  • Rock 1, June 8th: Discover the new level of simplicity in CT technology
  • Rock 2, June 9th: Unleash hidden efficiencies in manufacturing processes
  • Rock 3, June 10th: Quality assurance for medical standards
  • Rock 4, June 15th: Make it happen with #HandsOnMetrology
  • Rock 5, June 16th: Your digital access to all things metrology.

Download the complete agenda, block the shows in the calender or register for the webinars that are relevant to you at www.zeiss.com/innovation-rocks

Pedro Yanez, global head of marketing, Digital and Communication at Zeiss Industrial Quality Solutions, adds: “Our Innovation Rocks program proves our forward-thinking approach. We have integrated uncertainty into our planning processes, and we will continue engaging with our customers, even during the most difficult times.”