Marketing
The Role of Social Media in Manufacturing
Charles Daniels CFO of Wepco Plastics shares insights on the role of social media in manufacturing, how to improve the “business” side of a small mold shop and continually developing culture.
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MMT Chats: Simple Steps to Get Your Social Media Campaign Started
MoldMaking Technology Editorial Director Christina Fuges catches up with Gail Now’s Chief Curiosity Officer Gail Robertson. We talk about the importance of using the curiosity tool to tell your stories as part of a marketing strategy that includes social media. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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Editorial Guidelines: Editorial Advisory Board
The Editorial Advisory Board of MoldMaking Technology is made up of authorities with expertise within their respective business, industry, technology and profession. Their role is to advise on timely issues, trends, advances in the field, offer editorial thought and direction, review and comment on specific articles and generally act as a sounding board and a conscience for the publication.
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MMT Chats: Marketing’s Impact on Mold Manufacturing
Kelly Kasner, Director of Sales and Marketing for Michiana Global Mold (MGM) talks about the benefits her marketing and advertising, MGM’s China partnership and the next-generation skills gap. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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ICYMI--MMT Chats: What's Happening to Our Industry? Time to Take a Stand for Plastics
MoldMaking Technology Editorial Director Christina Fuges chats with Bob Schiavone, Global Marketing Director for R&D/Leverage about his passion for manufacturing, marketing and the mission to change the perception of plastics. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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MMT Chats: Impressions and Inspirations from AMBA Event that “Shifts the View”
MoldMaking Technology Editorial Director and Managing Editor share their takeaways from a recent American Mold Builders Association Conference focused on leadership and mentorship in the moldmaking community. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
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Videos Answer Hot-Topic Moldmaking Questions
Eight questions MoldMaking Technology asks industry experts about CNC controls, the changing training landscape, the human resources and marketing keys to workforce development, predictive engineering, data, visual search, OEE monitoring and additive venting.
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Seeking Your Help! Moldmaking Customs and Practices Guide
The mold manufacturing industry is continually improving by joining forces on a variety of issues, challenges, technologies and trends. This time it’s updating the industry’s guidelines and practices to standardize and streamline the mold procurement process, and you can help.
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PODCAST: Molding a Network While Supporting Moldmaking
I have to say, I’m a bit embarrassed when someone describes a conversation with me as “high energy” … but I’ll take it. Hopefully, that’s just my passion for the moldmaking community coming through. And of course, I can't turn down an opportunity to talk about this group of innovators and problem-solvers, so here I go again.
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How to Sell Your Service
When selling your moldmaking services, it’s important to remember that all prospects are just like you. The gut check and the human touch are just a few ways to properly build those relationships.
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