Superior Die Set, Tool Planners Partnership Enables More Consistent Quoting

As sole distributor of Tool Planner’s DieEstimator die cost estimating software, Superior Die Set customers will have more consistent quoting and accurate pricing. 


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Steel and aluminum product provider, Superior Die Set Corp. (Oak Creek, Wisconsin) announced on Nov. 3 that the company has aligned with Tool Planners, Inc. (Springfield, Tennessee). The partnership is said to position Superior Die Set as the exclusive distributor of Tool Planners, Inc.’s DieEstimator software for global representation, effective immediately.

DieEstimator, the die cost estimating software is a solution to the traditional, time-consuming quoting process that quickly adapts to the way you quote, providing Superior Die Set customers with greater consistency and more accurate pricing compared to a ballpark estimate in calculating the cost of dies.

“The DieEstimator software is a highly reputable brand to bring under Superior Die Set and offers us pronounced aptitudes in all the markets we serve,” says Mark Ullstrup, vice president of Superior Die Set Corporation. “The software will augment our core offerings and further define our position in the marketplace.”

Jeff Bennett, Tool Planners, Inc. founder, owner and president, created the software to be a comprehensive product based on years of solving difficult die problems for metal stampers and die shops. After the software is installed, online training videos are available for quick use of the tool. Technology has enhanced the web-based software to afford complete mobility, as it is compatible with any Apple or PC device and effective on multiple browsers.

“What makes DieEstimator unique from other software products is the strategic focus on the die-building experience, by die estimators for die estimators,” Bennett says. “Our company is a resource to solve issues in die estimation with in-person training, consulting and even the support of the PMA [Precision Metals Association].”

According to Bennett, Tool Planners, Inc. selected Superior Die Set to represent the software based on its tremendous customer reach and effective marketing. Under the terms of the agreement, customers pay an annual fee with no complicated restrictions at an economical price point.