New Spin-Off Company Brings Molding, Hot Runner and Flow Simulation to Plastics Industry

The spin-off as Root Industrial Sales will enable both firms to thrive while giving clarity as to what each company represents. 


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Spearhead Advanced Manufacturing’s new spin-off, Root Industrial Sales (RIS, Elkhart, Indiana), owned and operated by Chad Root, represents Wittmann Battenfeld (IMMs, robots, auxiliaries, extrusion material handling) and Zeiger Industries (valve assemblies, screws, barrels and end-caps) for the state of Indiana along with Great Lakes Machinery & Automation (Fanuc robots) and Total Solution Industries (injection molds) throughout the Midwest while also representing CAE Services (moldflow), Fast Heat (hot runner controls, mold checkers, cable checkers) and Filtroil (hydraulic oil filtration) across the Midwest and select locations nationally.

“I worked with Chad back when he was the national sales manager for Fast Heat 15 years ago,” says Todd Rains, plastics industry veteran and owner of Rains Plastics. “When we had the opportunity to bring him on at Rains Plastics to represent Wittmann Battenfeld, I jumped at it because he’s one of the best product demonstrators and program managers I’ve ever worked with.”

Chad Root explains the reason for the spin-off. “I started Spearhead Sales and Marketing in 2006 in order to bring a shared pool of marketing expertise to Fast Heat and my prior employers. The business grew and evolved over the years and is now a very successful branding, web and digital advertising firm. My passion for industrial sales attracted new opportunities and a return to the plastics industry in May 2019. We’ve been operating as Spearhead until now. It’s time to split the industrial sales business off on its own so both firms can thrive while giving clarity to the marketplace about who we are and what we do,” he adds.