Seco Tools Welcomes New Director of Customer Experience

To maximize customer engagement and satisfaction, Seco Tools, LLC, names Bill Barcelona as Director of Customer Experience. In this new role, Barcelona and his team will address rapidly evolving customer needs to enhance sales and service responsiveness further throughout the company. Barcelona's responsibilities will include automating and streamlining processes and procedures to provide all customers with the most up-to-date, comprehensive data about their interactions with the company. He will promote effectiveness in foreseeing customer needs and focus on providing ease of use throughout distributor and end-user relationships with the company.

With a background in capital markets and technology, Barcelona joins the company from Kasasa, Ltd., a Texas-based financial technology and marketing services company, where he served as Senior Vice President, Client Success and Strategy. Barcelona holds a bachelor's degree in Management Information Systems from the University of Dayton and is pursuing an MBA at the University of Michigan. He lives in Royal Oak with his wife, a research professor in Kinesiology and Health Sciences at Wayne State University, and their three children. The family pursues a love of the outdoors through recreational activities including golf.