Move into New Mold Markets

ASSAB Tooling (Dong Guan) Co., Ltd make efforts in China mold market.

ASSAB Tooling (Dong Guan) Co., Ltd., a wholly-owned subsidiary of UDDEHOLM, together with Hunan Mould Association hosted the Mould Technology Seminar at Changsha Huatian Hotel on November 23, 2011. There were over one hundred Representatives and Specialists from South China mold manufacturing enterprises attended in this conference.

Mr.Dominic Ma, the GM of ASSAB Tooling (Dong Guan) Co., Ltd, gave a speech in the opening ceremony of the seminar,” In recent years, Hunan mould industry is developing quite fast, but how to improve the life and the benefits of the mold is the long-term challenge since the steel material, machining and the heat treatment have affected its life. That’s the purpose of the seminar,  communicate with others about information and experience, and to improve our level in the industry,”Dr. Baifang, technical manager of ASSAB, also made a speech about the main failure mechanism and solution of cold-worked steel, hot-worked steel and plastic steel. Dr. Bai also talked the new hot-forging steel and discussed thoroughly with the audience.

It is the first time for ASSAB to host the large-scale seminar in Hunan followed its successful business with 8 factories and service centers now based on the plentiful human resource and foreign investment. It is an industrial city and excellent to expand the market.

Mr.James zhan , the marketing supervisor pointed out that ASSAB enjoys a great reputation in mould especially in the electronics and auto industry for the High quality material, date of delivery and good service, which can attract more customers and avoid material waste. They are confident in the future though some difficulties such as product supply, HR and training still take some time to be solved.

In the end of the seminar, Mr.Mark Mak, the marketing manager, made a statement that they will establish the office in Changsha before the end of 2011and will expand the markets in Guangxi and Jiangxi province. According to the sales figures in the first half of this year, they are sure to get the double growth in next year.