DMG MORI Changes Distribution Structure

The machine tool builder is transitioning to a direct sales and service model.

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DMG MORI is transitioning to a direct service and sales model for the United States. This change will occur in phases through the end of the year. The company is working with its existing distributor, Ellison Technologies, to transition customer support to 27 regional service and sales centers.

The goal of this sales and service model is to expedite machine service and create direct interaction between the company and its customers. The new model will connect DMG MORI USA employees directly to customers in order to more efficiently speed up critical processes, such as managing service support and sharing new product improvements for U.S. customers, the company says.

To enact and sustain this change, the company is evolving its leadership model in the United States. Specifically, Dr. Thorsten Schmidt, who has served for the past 9 years on the board of directors, will serve as the DMG MORI USA CEO. Current head of U.S. operations, Mark Mohr will be moving to lead DMG MORI manufacturing as President in the Davis, California, facility. According to the company, these personnel changes are part of an effort to identify and foster internal talent to execute the company’s change in focus for its U.S. sales and service vision.