CAMM and Automate Canada Appoint Full-Time President

The new position, filled by Jeanine Lassaline-Berglund, will enable the two associations to create new value and opportunities for members.


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The Canadian Association of Moldmakers (CAMM, Ontario, Canada) and Automate Canada (Ontario) have announced the appointment of Jeanine Lassaline-Berglund (JLB) as president. It is noted that a full-time president will enable the two associations to dig deeper when it comes to opportunities, as well as create value for members. As a mentor and a role model for women looking to enter the trades, CAMM and Automate Canada believe Jeanine fits the position well.

The new position is said to be an indication of the continued development and growth of these respective organizations. CAMM has been in existence for forty years and Automate Canada for three years. Since 2019, both boards have undertaken a strategic review and growth plan that will enable them to increase their work to market the advanced manufacturing sector and represent the best interests of the member companies they represent.

A positive and energetic leader, Jeanine’s collegial style, unique approach to problem-solving and her passion for leveraging stakeholders will reportedly help promote the importance of manufacturing to the economic landscape of Canada. Additionally, CAMM and Automate Canada say her industry expertise will aid in stimulating the sector’s leading-edge innovation.

Jeanine brings more than 30 years of work experience. She started her career in manufacturing as a skilled trade, rising through various positions in leadership and expanded responsibilities.  As an operations expert, she understands the challenges of the business of manufacturing in a global market. Her ability to build trust and rapport quickly also contributes to her success in helping individuals, teams and organizations deepen their impact both professionally and personally.