Allan Sweatt Named VP of Product Strategy at

AJ Sweatt will drive the strategic vision of the global online manufacturing platform.

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Marietta, Georgia-based, an online manufacturing marketplace, has hired Allan “AJ” Sweatt as its new vice president of product strategy. In this role, Sweatt will focus on the firm’s global online manufacturing marketplace and develop enhancements designed to improve member experience, increase their return on investment (ROI) and help them discover new revenue streams.

Sweatt, who assumed the role on Sept. 7, 2016, comes to from serving as director of global marketing at TydenBrooks SPG, where he grew overall sales by $15 million over a two-year period. Previously, as a principal of AJ Sweatt Logic & Communications, AJ oversaw the marketing programs of clients ranging from small manufacturing businesses to large multinational OEMs. His background also includes online business model development for Gardner Business Media’s web-based platforms and launching of, its flagship website for manufacturing and metal working. Notably, AJ is an alumnus, having served as vice president of marketing from 2007 through 2011. During his tenure, he launched a customer retention program that yielded a 26 percent increase in longevity rates.

In speaking of his appointment as vice president of product strategy, AJ Sweatt said, “It is a thrilling time to rejoin the team, as many platform enhancements and new offerings are about to launch. I am most excited to increase the value brings to small and midsized manufacturers to help them compete and grow in this rapidly changing, complex industry.”

Bo Hagler, chief executive officer of, said, “I am pleased to welcome AJ back to the team and I anticipate that AJ’s voice will expand our strategic thinking in new ways, and his roadmap for implementation will contemplate both today’s reality and tomorrow’s possibilities.”