Mold builders and processors in the plastics industry are undergoing change as we speak. This change will require businesses to adapt, or they will fail. A marketing communications strategy is key to transforming the image of plastics and manufacturing.
Founder and President Todd Schuett of Creative Technology might be used to being behind the camera, but he’s in front of the microphone in this episode of The Manufacturing Alliance Podcast to talk about marketing and the magic that is the manufacturing industry.
GF Machining Solutions has announced that Peter Eigenmann has been promoted to the position of director of sales and marketing, effective October 7, 2019.
Annika Langéen, VP of marketing for sales area Americas at Sandvik Coromant, brings her business acumen, strong familiarity of the metal cutting industry and solid understanding of sales and business processes to the Americas marketing team.
Hexagon Manufacturing Intelligence has appointed Maja Foster as global marketing director of its production software business.
Successfully aligning sales and marketing requires a plan that starts with sales goals, has a clear focus, and is holistic and systematic.
Creative Technology Corp. says marketing your company has never been more critical.
The Plastek Group launches a new website, as well as social media, in order to provide a universal communication, marketing and sales tool for its customers.
A podcast about a podcast? Yep. MoldMaking Technology and The Manufacturing Alliance are guests on the Kula Partners marketing podcast sharing how they use stories and personal connections to break down the brand barrier.
No matter the size or industry, companies need a strategic roadmap to achieve their growth goals. A People+People Plan is the foundation and activation strategy for scaling your organization by attracting, engaging and retaining both clients and talent. It empowers your sales, marketing, and HR departments to align on processes, tactics and goals to achieve meaningful outcomes and long-term sustainability.
Emuge Corp. appoints Shannon Filippelli as Marketing Manager.
MoldMaking Technology wants to help exhibitors and attendees to make the most of their experiences at Amerimold. Today the focus is exhibitor marketing.
GF Machining Solutions has expanded its marketing and sales teams.
Gardner Intelligence’s Industrial Buying Influence series is the most comprehensive analysis of how media and marketing impact the purchase process at discrete parts manufacturing facilities. For our 2019 survey, we need your input.
Senior Marketing Manager, Gardner Business Media
Ryan Delahanty Promoted to Publisher of Plastics Technology and Group Publisher of the Advanced Materials and Processing Group
Ryan Delahanty has been promoted to publisher of Plastics Technology and group publisher for the Advanced Materials and Processing Group, effective immediately. In his new role, Delahanty will lead the editorial, marketing and sales teams of the newly formed Advanced Materials and Processing Group and its media channels.
Sodick announces the addition of a new hire to its marketing team.
Rego-Fix names Pascal Forrer to its Switzerland-based management team.
The company recently hired Dante Payva, Sammy Shabib, Heather Natal and Jon Carlson.
Extreme Tool and Engineering has appointed Paul Nickerson as its new vice president of Sales and Marketing.
This week in Part 2, I cover Twitter basics so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.
Mold industry professionals attending the Makino Technology Expo learned they must prepare for the “new normal” and build a better marketing and sales plan.
Tebis America has appointed Michael Bebout as account manager for the company’s West Region in the United States. His background is in marketing and software.
At least 40 mold builders are sharpening their marketing and trade skills at NPE2018 by participating as exhibitors. NPE2018 is a unique, specialized event that only takes place once every three years, so I wanted to make sure that mold shops have the information that they need to promote themselves and to make the most out of their investments in the show.
I can’t lie. It’s refreshing these days to get something in your mailbox that you can hold in your hands versus an email. This week I got a nifty little demo mold in the mail that I then used to explain to my son just how a mold works. What a simple teaching tool and a great marketing tool.
Leslie Galbreath, executive vice president and chief marketing officer, has assumed the role of chief executive officer.
Women of moldmaking, take note: If you own majority shares in your company and you run that company, consider having it certified as a Women Business Enterprise (WBE).
This month MMT presents a modern moldmaking trend, a successful workforce development plan, laser texturing technology, hot runner repair, true five-axis simultaneous machining, flexible high-speed machining and data tracking strategies. We also feature columns on maximizing marketing, borrowing options, electronics and consumer goods reports, and highlight NPE 2015 with a special Exhibitor Product Showcase section.