Survey Identifies Trends and Best Practices in Industrial Sales and Marketing
Gardner Intelligence’s Industrial Buying Influence series is the most comprehensive analysis of how media and marketing impact the purchase process at discrete parts manufacturing facilities. For our 2019 survey, we need your input.
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First published in 2011 as “Media Usage in Manufacturing Facilities,” Gardner Intelligence’s Industrial Buying Influence (IBI) series is the most comprehensive analysis of how media and marketing impact the purchase process at discrete parts manufacturing facilities.
This year’s survey closely examines the industrial buying team. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, how media and marketing influence and inform each stage of that process.
Discussing the 2019 Industrial Buying Influence survey, Gardner Intelligence’s Chief Data Officer, Steve Kline, Jr. notes, “With more information and more influences impacting how products and services are bought and sold, the relationship between industrial buyer and industrial seller is more complex now than ever before. Despite that, the industrial buying cycle remains one of unique and defined stages: discovery, research, evaluation and decision. This survey seeks to bring clarity to the buyer/seller relationship and to help inform industrial sales and marketing professionals how to best align their sales and marketing strategy with the industrial buying cycle.”
The survey will remain open through Monday, November 4th and can be accessed directly at:
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