Is Your Company Social?

Does your company utilize social media to promote its products and services? MMT was in receipt of a press announcement from MME Group, a St. Paul, Minnesota-based box build contract manufacturer of small- to medium-sized parts and products, telling us they’ve launched a new, two-and-a-half minute YouTube video and channel to promote the company’s services. It got us thinking about how many other companies, and in particular, mold manufacturers, are doing this, too?

In the press release, Brian Bussmann, vice president at MME group, said, “Not all our customers are able to tour the facilities and experience for themselves the expertise of our operations. We utilize start-of-the-art technology, apply manufacturing best practices, feature cleanroom molding and assembly, and operate a high tech quality lab. The video provides customers with one more tool to help decide if we’re the right contract manufacturing partner for their project.”

Smart thinking. So I started looking around online and on YouTube to see if any mold manufacturing companies are using professionally produced videos—on YouTube or simply on their own websites—to promote what they do and I found a few.

One is Prestige Mold in Rancho Cucamonga, California, which features a YouTube video that provides viewers with a comprehensive overview of its capabilities in just under six minutes. View the Prestige video here.

Then there’s Extreme Tool and Engineering in Wakefield, Michigan. Extreme is obviously sold on the value of producing short, informative videos to highlight its strengths as a mold manufacturer. Access the three YouTube videos on the company’s website.

JMMS, Inc., based in Easley, South Carolina, also has an impressive video that’s housed on its website and provides a nice orientation on its services, complete with a great guitar riff. You can view it here.

Superior Tooling, located in Wake Forest, North Carolina, has its own great video that runs almost three-and-a-half minutes and ensures viewers understand just what they can offer potential customers. You’ll find the video here.

While you’re at it, be sure to visit the MoldMaking Technology YouTube Channel. We’ve posted several great videos, including those featuring recent LeadTime Leader Award winners, our Manufacturing Education Series and more.

So, does your company use professional videos as a promotional tool? If yes, I’d love to hear about it! Please comment here or send me a link via email. If you don’t use video, but you’re on social media, tell us about that, too. How is it working for you? If social media is still a mystery to you, or you feel you don’t have time to manage it, you’re probably not alone—but know that there are many potential customers out there who are online and could be virtually touring your plant and viewing your capabilities. What a great way to sell your services without even leaving the office.