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A New Year, A New Opportunity to Up Your Trade Show Game

I was thinking about a blog I posted last March about how to maximize your trade show exhibitor dollars by honing your booth protocol. I think it bears repeating.
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Step outside your comfort zone and engage more customers at trade shows.

 

Trade show “season” is soon to begin, and while we usually post “throwbacks” on Thursdays, my mind has been on Amerimold, including our conference program development and our Leadtime Leader awards. That got me thinking about a blog I posted last March about how to maximize your trade show exhibitor dollars by honing your booth protocol. I think it bears repeating, and not just for Amerimold if you’ll be joining us, but for any trade show.

Whether this year is your first year to exhibit at a trade show or your fiftieth, there’s always room for improvement, right? Sometimes the routine of working so many events becomes a little stale or boring. For those new to trade show exhibiting, there aren’t many programs out there for learning how to get the most out of your time and financial investment, plus it can be intimidating approaching perfect strangers (but potential customers) who are passing by your booth and not stopping in. Whatever the reason, please click here for a link to my blog about developing some tried and true trade show practices that will almost certainly boost your results. If you read it last year, I hope it provides a refresher—and actually, if you tried any of the things I suggest, please email me and let me know how it worked out.

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