SelfLube Expands Facility

The mold and die components manufacturer is adding 13,000 square feet to accommodate new machinery and staff.

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Mold and die component manufacturer SelfLube recently broke ground for a major expansion of its manufacturing operations in Coopersville, Michigan.

Once the 13,000-square-foot expansion is complete, the company plans to add new machinery and to hire and train additional staff. Some trainee machinists have already been hired. The company expects the move in to be late September—just in time for its 25th anniversary.

“The tooling industry is growing, and we need to grow with it,” says SelfLube owner, Phil Allor. “Actually to properly serve our customers, we need to stay a little ahead of the curve, which is what this expansion is all about.”

According to the company, the biggest constraint for the industry in meeting this growth challenge is limited resources. To help overcome this constraint, SelfLube has been pushing the use of standard and semi-standard components. This would set tool shops out of the business of added component making, thereby freeing up resources for more high value added work. “Redirecting resources from low-value-added work to high-value-added work gets you more sales and higher margins,” Allor adds. “What's not to like?”

This is just the latest expansion for SelfLube, which opened its doors in 1990 as a two-man shop making a few precision components, like wear strips, for local shops in West Michigan. Today, the company manufactures over 10,000 standard components with over 1,000 customers throughout North America.