Mazak Launches Global Website Initiative

Japan-based Yamazaki Mazak Corp. and its subsidiaries have launched a global online initiative comprised of fully responsive, multi-lingual websites to effectively support its metalworking customers around the world.

Related Suppliers

Japan-based Yamazaki Mazak Corp. and its subsidiaries have launched a global online initiative comprised of fully responsive, multi-lingual websites to effectively support its metalworking customers around the world. These new websites are accessible via a unified global landing page at mazak.com.

Visitors to the site can view the content in 10 languages—English, Japanese, Chinese (simplified and traditional), Korean, Thai, Vietnamese, French, German and Italian—and find the regional site that best serves their location in two mouse clicks.

As part of the initiative, 18 new regional sites offer the company’s product, technology, support and company information in 17 languages. While these sites share the same look, features, functionality and content, each one also contains customized content to meet the specific needs of customers in that region.

Brian Papke, Mazak president, says, “Today’s manufacturers are smarter, more agile and extremely discerning buyers, with ever more challenging applications. They need more and more information at their fingertips. Mazak’s new network of sites gives them the resources they need to make good decisions with the click of a mouse."

New features available on these regional sites include unique comparative analysis tools that can optimize massive amounts of product and specification information. Manufacturers can evaluate and make decisions about the best machine for their specific needs. Sharing tools enable users to interact in social media environments, watch videos and share information via email. News, videos, webinars and downloads are available on-demand. These regional sites also feature a powerful new search tool that comprehensively scans content and categorizes results into three categories, making it easy for users to locate and identify information of interest to them.

Mazak is the first machine tool builder to launch fully responsive websites on this scale. This flexible and adaptive form of web design allows for an optimal viewing experience, easy navigation and quick product searches across a range of devices, whether users are accessing these websites via a desktop computer, laptop, smartphone or tablet.