ITW Workholding to Market Under the Name Forkardt

The decision was made to focus on the more globally-known brand name of Forkardt so as to eliminate confusion in the market.

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ITW Workholding, Traverse City, MI has announced that, going forward, the company will market its products under the name Forkardt. The decision was made to focus on the more globally-known brand name of Forkardt so as to eliminate confusion in the market.

According to Bill Sepanik, newly appointed Group General Manager of Forkardt, “The switch in names better positions our company’s global growth opportunities and will allow us to maximize penetration into those markets outside of the United States Midwest regions.”

Sepanik added, “The Forkardt name has an impressive reputation and is more recognizable worldwide.  Rolling the ITW Workholding brands into this name allows all segments of the business to move forward as one.”

The company’s brand names include N.A. Woodworth, Sheffer, Logansport, SP Cylinders and Buck in addition to the Forkardt name. Utilizing its worldwide research and development resources, Forkardt focuses on machining process efficiencies and creating meaningful workholding solutions. It is one of the world’s premier builders of workholding technologies for standard applications, for high-precision applications, and for specialized, engineered solutions.

The company’s products include chucks for general machining and application-specific chucks, cylinders and indexing chucks, expanding mandrels, chucks for hard part turning, collet chucks, steady rests, and grip force meters and have provided productivity, precision and quality output support to a variety of industries the world over.