Hexagon Rebrands Itself to Reflect Increasing Capabilities

Hexagon Manufacturing Intelligence says this new name indicates the company's growing expertise and solutions for integrated industrial manufacturing.

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In a move that the company says reflects its growing expertise and solutions for integrated industrial manufacturing, Hexagon Metrology has rebranded itself Hexagon Manufacturing Intelligence. The change also is said to aligns the business more closely with the company’s overall strategy to offer software-centric information technology solutions that improve quality and productivity across entire industry workflows.

As a measurement equipment provider, Hexagon Metrology set out to offer complete quality assurance solutions, building a large portfolio of metrology equipment through a combination of innovation and acquisition. The company’s investment in research and development has yielded technology that first moved measurement from the quality room to the point of production and then brought metrology data into the wider factory workflow. Recent acquisitions, including CAD/CAM specialist Vero Software and statistical process control expert Q-DAS, have further expanded the business’ offering into broader manufacturing technologies, prompting the decision to rebrand as Hexagon Manufacturing Intelligence.

“The approach of our business is to listen to customers and evolve to meet their needs, and our rebrand is the next stage of this evolution,” explains company President and CEO Norbert Hanke. “Manufacturers need to work with speed and confidence, which is why they prefer integrated systems and single-supplier solutions that give them the process efficiency they need to compete and lead their industries.

“As Hexagon Manufacturing Intelligence, we are ideally positioned to support these aspirations. We have moved beyond the isolated data capture of traditional metrology, enabling customers to analyse and leverage data for more informed decision making – sensing, thinking and acting, as we call it. We intend to focus our research on connecting these capabilities to offer customers a closed-loop manufacturing approach where quality drives productivity, as well as continuing to develop our core competencies in dimensional metrology.”