VIDEO: Molds, Michigan and Mike Rowe?
I cannot tell a lie. I was beyond thrilled to finally see Mike Rowe acknowledge moldmaking in his quest to promote the value of manufacturing to this country.
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According to Hollie Rusthoven, Franchino's communications director, Pure Michigan and MEDC were looking at doing a skilled trades video featuring a tool and die company and Franchino Mold came up as a place that would exemplify the goals of showing a tool & die shop that is clean, safe, fast-paced and with an excellent apprenticeship program. After several months of follow-up interviews and on-site visits, they chose Franchino Mold as the company where they wanted to shoot the video.
"We shot over a single 10-hour day on our shop floor, featuring some of our outstanding apprentices," says Rusthoven.
The whole skilled trades series can be viewed at http://www.mitalent.org/skilled-trades. It was intended to help encourage high school students and their parents to think about a career in the skilled trades. There is a series for younger students featuring Tom Daldin from PBS as well as one for older students featuring Mike Rowe.
Click here to see the video.
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