To those of you whose children play sports, it is a lively chant shouted by cheerleaders, but today’s mold manufacturers have to be more aggressive than ever to secure new business opportunities to survive—and thrive—in this time of economic uncertainty. Some target a new industry. Some constantly update equipment and technology. Custom Mold & Design—a producer of fully interchangeable, fast-cycling, high-precision injection molds—decided to add a division to increase its customer base and offer its customers a one-stop shop as CMD Express, focusing on quick-turn, low-cavitation tooling. Read their story for ways to think outside the box.