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Joe Brown
President
Lintrio LLC
Royal Oak, MI
Tel: (248) 860-0965
E-mail: jbrown@lintrio.com
Web site:  www.lintrio.com

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When Joe Brown entered the mold manufacturing industry in 2003 as an inside sales rep for a small tool, die and mold components supplier, he put his marketing background to good use while striving to master the technical and engineering aspects of the business. While working his way up the ladder in positions ranging from account manager, regional sales manager and marketing manager, he quickly discovered how important the tooling industry is to this nation, and thus www.toolanddieing.com was born.

“Having a first-hand look into the tooling industry demonstrated its misunderstood nature,” Brown states. “The MTDM (machine tool die and mold) is basically what manufacturing is and the core of job growth, prosperity and national security. So I started my Web site, ‘Will the tool and die industry ever recover?’ to shed light on the ignorance and dangers of government’s inertness while unfair global playing field continued to sway in foreign manufacturers favor—by their government’s protectionist measures.”

Almost two years later, the site is thriving as Brown works tirelessly to spread the word about the struggles this industry faces. “It’s a source for tooling companies to find out the latest news, opportunities and special reports about our future,” he states. “The preservation and creation of jobs is something I take personally—especially in traditional manufacturing cities such as Detroit. I’m a site leader at Wayne State University’s new Small Business Assistance Center (SBAC) Initiative (www.business.wayne.edu/sbac), which can provide small mold and tooling companies with free marketing feasibility studies, business strategy, financial projections, IT support, and HR development programs.”

Brown also recently started Lintrio, a sales, marketing and PR firm strictly for the moldmaking industry.