
FEATUREARTICLE
Graphic Tool: Concurrent Engineering Generates Quick Mold Builds
Using the latest in technology and equipment concurrently adds up to sales aplenty - and an Honorable Mention in MoldMaking Technology magazine's Leadtime Leader competition.
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For more information contact Richard Burman of Graphic Tool Corp. (Itasca, IL) at (630) 250-9800, via e-mail at richburman@graphictool.com or via its website at www.graphictool.com.
This 17,500-square-foot shop has managed strong sales despite the downturn in the economy in recent years. From 1998 to 1999, sales increased 50 percent and there was a four percent increase from 1999 to 2000. After a decrease of 30 percent from 2000 to 2001, Graphic Tool came back and showed a 33 percent sales increase last year. And with a strong start in 2003, Graphic Tool shows no signs of slowing down. "Quoting is picking up and our workload is holding steady," Burman states.
Establishing Roots
"I rented a little room with a couple of machines and I did his repair work at a discount, which offset my rent," Burman recalls. "It was a springboard into bigger and better things." Thus, in 1980 Graphic Tool came to be. Approximately six months later, the molder sold the building and moved, so Burman and Graphic Tool - which had three employees - had to move with him. "I ended up tripling my space in his new facility and was there for three or four years," he says. "Then I moved out of there to where I am now." Through the years, Burman added employees "here and there" while challenges ensued. General Manager Cliff Kroening recalls a particularly difficult job that Graphic Tool conquered several years ago. "We built three tools that were complex production molds to produce a phone part for a cell phone," Kroening says. "It was a very complex part with numerous components like lifters, slides, floating plates, an unscrewing hole for the antenna - just a lot of complexities. It was a fully hardened production mold that had to produce millions of pieces. "We made three of these molds and delivered the first - a single-cavity mold in a two-cavity base - in a little under four weeks," Kroening continues. "Then we turned that one into a two-cavity mold along with two other jobs within nine weeks total."
Equipped to Compete Not only are the most modern technology and equipment important to Graphic Tool, but the way that they are used is critical as well. "The key is getting the labor out of the job so that you can get the job for less and still make money," Burman emphasizes. "Our goal is to increase our throughput without substantially increasing our labor force. I don't want to downsize, but I'm very reluctant to add more people. I'd like to better our technology and equipment so we can do bigger volume with the same amount of people. Concurrent engineering is a big part of this process - where we perform multiple operations of the tool build cycle at the same time." Graphic Tool also is actively involved with a number of associations to keep current with industry technology and trends, including the Tooling and Manufacturing Association (TMA), American Mold Builders Association (AMBA) and the United States International Trade Commission (USITC) - which is helping the company contend with the challenge of foreign competition. "My impression of the USITC is that it is trying its best to gather the facts and opinions of mold shop owners with regard to foreign competition," Burman notes. "We discussed how much work we lose, large tariff imbalances and the help other governments give tooling shops that can contribute to making us even less competitive."
Up and Coming Graphic Tool also is intent on expanding its customer base. "We know that if we can bring potential customers into the shop and show them our operation, they won't leave without putting us on their quote list," Burman notes. "We have a lot to offer," he says. "Once we get a customer, they become very loyal."
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